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Engagement Rate Calculator

Enter one post's stats and see your engagement rate benchmarked against typical ranges for your follower tier.

2.84%
Rate by followers
-
Rate by impressions
Your tierMicro (1K-10K)

Average. Typical for your follower tier, room to grow.

Rate by followers vs. by impressions

Followers-based rate is easier to track over time. Impressions-based rate is more accurate per post since it reflects who actually saw it.

Smaller accounts, higher rates

It's not a flaw in your content. Smaller, tighter audiences engage more per capita than large, passive ones.

Comments matter more than likes

LinkedIn's algorithm weighs comments, especially ones with responses, far more heavily than reactions when deciding distribution.

Engagement rate FAQ

›How is engagement rate calculated?
(likes + comments + shares) / followers × 100. If you know impressions, you can also calculate it against impressions for a per-post view.
›What's a good engagement rate on LinkedIn?
It depends on your follower tier. Under 1,000 followers, 4-8% is strong. Over 100,000 followers, well under 1% is still healthy. Compare yourself to your tier, not to viral outliers.

A good rate today doesn't defend itself tomorrow.

gunj keeps your engagement rate up by covering replies, warm DMs, and connection requests the moment they matter.

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