Engagement Time & Cost Calculator
Creators report spending 10+ hours a week on manual replies, pod work, and DMs. Agencies charge $2,500-$5,000/mo to take it off your plate. Plug in your numbers to see what your own time is actually costing you.
Use your billable rate, your salary divided by working hours, or what you'd pay someone else to do this work for you.
Your own time costs more than the priciest agency retainer.
Hours don't scale
More followers means more comments, more DMs, more manual work. The math only gets worse from here.
Agencies buy time, not your voice
Most retainers hand your account to a junior writer. You get consistency, but not your voice.
The real cost is opportunity
Every hour replying to comments is an hour not spent on the work that actually grows the business.
gunj starts at $49/mo. Not $2,500.
Golden-hour replies, warm DMs, and connection requests from your own account, in your voice, without the agency price tag.
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